Love Trades
The story behind the brand, and why it resonates well outside our campus walls.
<3 T: “Love Trades”
Handed down to WyoTech owner Jim Mathis from a family that instilled in him the power and value of hard work, the “Heart T” brand represents WyoTech’s loyalty to the trades—in a way that goes well beyond the walls of our campus.
You’ll see this symbol throughout WyoTech (and within our brand architecture) as a recognition of community; of being part of not only the WyoTech family, but also the larger trade industry as a whole; and as our commitment to honoring America’s blue-collar individuals who don’t always reap the recognition of their hard work, but keep the world spinning as we know it.