Social Media Guidelines

Here at WyoTech, we want our social media to be authentic. (For guidance on voice and tone for our social networks, see our Brand Voice.)

Overview

WyoTech does not tolerate bullying, harassment, hate speech, or discrimination.

When you post, keep in mind: You’re speaking on behalf of WyoTech. Post what you think is honest and will help our brand grow.

Additionally, you’re responsible for the content you post online, as well as any consequences that could result.

Unsure what’s acceptable to post on WyoTech social media?

Please contact [email protected]

Need a social media release form?

Please contact [email protected]

Questions about phishing or potential security threats?

Please contact [email protected]

Marketing Team Access

The WyoTech Marketing Team MUST have FULL access to ALL social media platforms associated with WyoTech.

This includes:

Usernames
Passwords

Send login information to [email protected]

Social Media Rules and Regulations

Post/share relevant content.

Post content that is related to your club, department, or role only.
Share (repost) content that is related to WyoTech or your club, department, or role

Promote WyoTech.

Share, like, comment on content that promotes WyoTech in a positive way: “Our club is so thankful to be a part of WyoTech”.

Be honest.

Only share things that are factual and/or genuine.

Use common sense.

We all know what is acceptable for the work environment, and carrying that into the social media world is crucial.

If you post a picture with ANYTHING related to WyoTech, tag the correct social media handles.

Facebook: WyoTech-Laramie
Instagram: @wyotech_edu
TikTok: @wyo_tech
Twitter: @wyotech
Reddit: @wyotech_edu

What To Do With Comments, Direct Messages (DM), Replies, Etc.

When answering questions on social media, reply in the best way that you see fit for the situation, whether via comment or direct message.

If you receive any questions on social media that you’re not sure how to answer, please reach out to the WyoTech social media team at [email protected]

If you make a mistake on social media, please fix it ASAP. If you’re not sure how to fix it, please contact the WyoTech social media team for help at [email protected]

Social Media Don’t’s

Don’t post negative words or replies.

This includes harsh comments and profanity.

Don’t post inappropriate content.

If you wouldn’t say it to or in front of your boss, DO NOT post it on the internet.

Don’t post anything that promotes competing companies.

Do not post or reshare things that are associated with promoting competing companies. (Do not bash other companies.)

Don’t share financial figures.

Salary or hourly rates shall NOT be shared on social media.

Don’t share work issues/drama.

Issues with the boss or coworker should not be shared on the internet.

Don’t share new ideas within the company.

This includes programs, builds, rebranding, etc.
Only share information that is for the external crowd.

Photo/Video Sources and Media Releases

Any time you post a picture or video that you didn’t take, you must properly credit the source.

When in doubt, cite the source.
Give credit where credit is due.

If you take a picture or video of someone and tag WyoTech, make sure everyone in the picture has signed a media release form. To request a social media release form, please contact [email protected]